December 18, 2020

The Love of Gathering with Sammy Lopez

For our Season 2 finale, producer Sammy Lopez joins us to talk about the recently launched Industry Standard Group, his experiences growing up in LA and going to see shows with his abuelita, and his love for the art of gathering.  


Sammy Lopez is a Latinx artist dedicated to uplifting underrepresented voices and stories through the arts. He is a producer, director, digital marketer, and social media manager working on Broadway, Off-Broadway, and online. He is on the producing and social media team for The Old Vic's A CHRISTMAS CAROL and co-produced BE MORE CHILL on Broadway. With Holtzman-Lopez Productions he is developing the new musicals GUN & POWDER (2020 World Premiere at the Signature Theatre), HOW TO DANCE IN OHIO (In Development), BRADICAL (Zoom Edition now streaming on Broadway On Demand), as well as producing the Syracuse University Lewis Hecker Drama Showcase. 


As a social media manager, Sammy is on the team at Marathon Digital representing Broadway productions, regional theatres, and other live entertainment clients in New York City and he is the Chief Media Strategist of, a new website dedicated to promoting artists by removing traditional barriers of entry in theater. In Los Angeles, he spent time developing the social media strategy at Center Theatre Group's Mark Taper Forum, Ahmanson Theatre, the Kirk Douglas Theatre, in addition to working on the LGBTQIA+ Chicano activist/performer Dan Guerrero's acclaimed solo show GAYTINO. 


He is a Supporting Teaching Artist with CO/LAB Theater Group, a non-profit organization offering individuals with developmental disabilities a creative and social outlet through theater and he is proud to be on the New 42 Board of Directors, opening new worlds to young people and families at the New Victory Theatre. Lopez is a founding member of The Industry Standard Group (TISG), a multicultural commercial investment and producing organization strategically formed to promote work reflecting diversity and increase the presence of BIPOC investors and producers in the commercial producing arts and entertainment field. Sammy is a graduate of the Los Angeles County High School for the Arts and the College of Visual and Performing Arts at Syracuse University. 


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This episode was mixed and edited by Iris Zacarías (she/they)

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